Digital marketing is no longer a specialist market. It has become an essential component of a company’s marketing strategy for increasing brand awareness, engaging prospects and customers, driving traffic, and generating quality leads.
Brands that want to flourish in today’s fast-paced digital environment want marketers with exceptional digital skills, knowledge, and qualifications who go above and beyond conventional marketing techniques to ensure their products and services are visible online.
The good news for aspiring marketers is that there is significant demand, with digital marketing roles expected to expand by 6% (more than the average job growth rate) by 2032, according to the United States Bureau of Labour. This increase is fuelled by the emergence of new technologies such as artificial intelligence (AI), which will automate and streamline many.
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